逐日者ZHURIZHE — YHHY design

逐日者

逐日者是一家以花艺为主的生活方式品牌，主理人希望通过美丽的鲜花、个性的器皿和有品质感的生活用品，唤起人们积极向上的情绪和生活态度。我们创作了3个自信、乐观又有点「中二」花头人，朝着太阳、朝着美好生活齐头并进、迈步向前；此外，我们又把逐日者首家店面的门牌号码「376」，融入标识的字体设计中，意在留住一份初心。

ART DIRECTOR: Wang Heng
DESIGNER: Wang Heng, He Ying

2024

ZHURIZHE is a lifestyle brand that focuses on floral art. The founder aims to inspire positive emotions and an upbeat attitude toward life through beautiful flowers, unique vessels, and high-quality lifestyle products. We have created three confident, optimistic "flower heads", who stride forward together towards the sun and a beautiful life. Additionally, we have integrated the street number "376" of our first store into the logo design to retain this original intention.