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川上kawakami
川上kawakami 是一个户外体验品牌，带领人们游览森林、山川和湖泊。人们在大自然中会走一段路停下来欣赏美景，「川」字的笔画曲折蜿蜒，宛如这种停停走走。
ART DIRECTOR: Wang Heng
DESIGNER: He Ying / Chen Cong
川上kawakami 是一个户外体验品牌，带领人们游览森林、山川和湖泊。人们在大自然中会走一段路停下来欣赏美景，「川」字的笔画曲折蜿蜒，宛如这种停停走走。
ART DIRECTOR: Wang Heng
DESIGNER: He Ying / Chen Cong
2022
Kawakami is an outdoor experiential brand that leads people on tours through forests, mountains, and lakes. In nature, people walk for a while, then stop to appreciate the beautiful scenery. The strokes of the Chinese character "川" (chuān) are intricate and winding, just like the stops and starts of this type of experience.
Kawakami is an outdoor experiential brand that leads people on tours through forests, mountains, and lakes. In nature, people walk for a while, then stop to appreciate the beautiful scenery. The strokes of the Chinese character "川" (chuān) are intricate and winding, just like the stops and starts of this type of experience.
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2020 - 2023
