0:0 book 

0:0 book是一个小而美的笔记本品牌,0:0是比赛中的平局,也意味着没有胜负,或是对待生活放松没有压力的状态。我们把『BOOK』的单词倾斜,并把字母简化成斜线和圆圈,以给人轻松的感受,这个图形也被应用到了笔记本的封面上。

ART DIRECTOR: Wang Heng
DESIGNER: He Ying / Chen Cong

2022

0:0 book is a small and beautiful notebook brand. 0:0 is a draw in the game, which means there is no victory or defeat, or a state of relaxing and stress-free life. We slanted the word "BOOK" and simplified the letters into slashes and circles to give a relaxed feel, and this graphic was also applied to the cover of the notebook.




Small Graphic


2020 - 2023